Kyra Knox: The Impact Producer Redefining Storytelling

Kyra Knox is a filmmaker whose work is driven by purpose. As an award-winning impact producer and director, she has dedicated her career to telling stories that matter—stories that challenge perceptions, uplift voices, and spark meaningful change. Her journey from a corporate career to becoming one of the most promising voices in independent cinema reflects resilience, passion, and a deep commitment to the power of storytelling.

Her directorial debut, Bad Things Happen in Philadelphia, explores the pervasive issue of gun violence in her hometown and the grassroots efforts to combat it. Premiering at the prestigious American Black Film Festival, the documentary quickly garnered critical acclaim, winning awards at prominent festivals such as the Philadelphia Film Festival, Micheaux Film Festival, and Harlem Hip Hop Festival. In December 2023, FOX Soul and Prime Video acquired the feature, propelling it to over 300,000 households and counting.

Despite the accolades, Kyra remains grounded. “I pride myself on creating a safe space for creatives on my set,” she says. “And I pride myself on not exploiting people’s stories for notoriety. It’s all about making an impact.”

Kyra’s love for the arts began early. A theater kid at Freedom Theatre and a graduate of a Creative And Performing Arts High School, her talents extended into acting, leading her to perform in an off-Broadway play in New York. However, her path took an unexpected turn after the sudden death of her grandfather, a key figure in her life.

“The night before he passed, I asked him to help me pay for headshots,” she recalls. “When he passed the next day, I internalized it and felt like I caused it. That’s why I quit the arts.” For over a decade, Kyra set aside her creative aspirations, focusing instead on building a career in corporate America.

Her return to the creative world came in her early 30s when a friend asked her to produce a short film. Initially unsure of what a producer did, she took a course at PhillyCAM, a community media organization that would change her life. At 34, she made the bold decision to quit her corporate job and pursue filmmaking full-time. “I had no idea how to get into the industry. I didn’t go to film school, but I walked in my purpose, and things started happening rapidly,” she explains.

Kyra’s transition into filmmaking wasn’t just about following her dreams—it was about honoring her community’s stories. Her debut feature, Bad Things Happen in Philadelphia, was inspired by her cousin’s involvement in a program called “Shoot Basketballs, Not People.”

Initially intended as a short film, the project grew into a full-length feature as Kyra and her team recognized the depth of the story. With support from Grammy-winning producer Mark Mims and NBA legend Allen Iverson, who joined as an executive producer, Kyra brought her vision to life. The documentary not only shines a light on the devastating impact of gun violence but also amplifies the voices of those working tirelessly to create change. “Nonprofits featured in the film have received grants and donations because of the exposure,” she says. “That’s the power of authentic storytelling.”

Kyra’s impact extends beyond her films. With a commercial background that includes award-winning campaigns, like Chevrolet’s “Discover the Unexpected,” she consistently uses her platform to uplift others. For instance, during the Chevrolet campaign, she provided two HBCU students with opportunities to shadow her on set. “It’s about giving the next generation of filmmakers a platform,” she says.

Her commitment to impactful storytelling continues with projects like Restless Ground: The Untold Story of Mount Olive, a documentary about segregated cemeteries in Delaware, and South Side Girls, a narrative drama she’s developing as a 2023 Sundance Producers Intensive fellow.

For Kyra, Philadelphia is more than just a backdrop—it’s a source of inspiration. “Philly inspires me. We have talent and stories here too,” she says. While many filmmakers gravitate toward New York or LA, Kyra remains rooted in her hometown. “Who’s going to tell the stories of the underdogs if I leave?”

Her connection to the city runs deep. Growing up, her grandfather instilled in her the importance of community and impact. As president of Concerned Black Men, he organized programs that exposed Black youth to opportunities like rowing, chess, and college tours. “I’m continuing his legacy through my work,” Kyra reflects.

Kyra’s journey is a testament to the power of perseverance and purpose. Despite facing imposter syndrome and navigating an industry that often feels inaccessible, she has carved out a space for herself by staying true to her values. “It’s never too late to follow your dreams,” she says. “If you don’t try, you’ll regret it.”

Looking ahead, Kyra is focused on building a legacy that inspires future generations of filmmakers while amplifying stories that matter. With her infectious enthusiasm, undeniable talent, and unwavering dedication to her craft, Kyra Knox is redefining what it means to be a storyteller.